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Copier News » December 2006

Sachin Tendulkar Canon’s New Mascot

For Tendulkar fans, there is a one more reason to cheer. After fascinating the whole world with his terrific scores, the Masterblaster is now gearing ahead to dominate copier industry as well. Canon, the global manufacturer of digital imaging products and digital cameras has signed up Sachin Tendulkar as its brand ambassador till 2010.

Tendulkar will endorse all Canon products from January 2006 in India which includes Canon copier, cameras, printers and computers. The Russian tennis player Maria Sharapova is another Canon brand ambassador from the sports fraternity.

All overseas endorsement campaigns of the celebrated cricketer are in the command of Singapore based agency, World Sports Group.

As per Canon India’s plans, the budget limit for the advertisement is Rs. 40 crore. But it is expected that the company will expand its advertisement account with the involvement of such a cricket connoisseur in the endorsement contract. Canon’s main goal behind this overall venture is just the top position in the digital copier and camera industry.

Source:http://timesofindia.indiatimes.com/articleshow/359708.cms